Aldi offers Chateau Pajzos Tokaji Aszu 6 Puttonyos wine for just 19 quid
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German supermarket chain Aldi seem determined to take on the cream of cream of retailers in the UK this Christmas. They will be selling the premium dessert wine Chateau Pajzos Tokaji Aszu 6 Puttonyos for the incredibly low price of £19 which represents a saving of almost £60 compared to other sellers.
Aldi seem happy enough to sell at a fraction of the retail price customers have come to expect to pay for this classic dessert wine. The retailer is looking to undercut luxury stores like Fortnum & Mason and Selfridges which both sell the Chateau Pajzos Tokaji Aszu 5 Puttonyos wine at more than Aldi are flogging the six-rated version.
Aldi more traditionally slugs it out with supermarkets like Asda, Tesco and Sainsbury’s when it comes to vying for the custom of UK shoppers. This year, however, as part of their new Super Premium range, they are looking to muscle in on some high-end retailing territory, especially when it comes to the drinks market.
The Super Premium range includes wines, spirits and cognacs is full of some great deals with all bottles priced at £30 or less. You can get your hand on a fine bottle of Insuperable Solera Gran Reserva Brandy De Jerez for just under or a bottle of Glen Marnoch 18 Year Old Single Malt Whisky costing just under £30.
Aldi Marketing Director Tony Baines has explained the move by saying “It is no secret our shopper demographic has evolved. The past few years have seen a significant shift in perceptions of Aldi amongst high-end shoppers who are increasingly being attracted to our top quality, great value philosophy. Our Super Premium range is no exception and we're confident our new range will appeal to both existing and new Aldi shoppers. Hopefully it makes the world of fine wine and spirits more accessible to those who haven't previously been able to enjoy them too.”